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Investors target ‘fun-first’ crypto games as funding jumps 94% in July
Investments in Web3 gaming projects surged to $60 million in July, reversing a three-month lull, with investors now focusing on games built around fun, according to blockchain analytics platform DappRadar.
March still has the highest month for Web3 gaming funding this year at $69 million, but after a slump in April, May and June, capital is flowing again “primarily to projects with proven teams, strong IP, or infrastructure supporting multiple games,” DappRadar analyst Sara Gherghelas said in a report published on Thursday
However, smaller studios are suffering, and projects without traction or sustainable economies are closing or pivoting, according to Gherghelas.
Investors have also shifted to favor games focusing on fun first, with optional blockchain elements and back-end tech like wallets, artificial intelligence tools, and crosschain systems, rather than as an afterthought.
Gherghelas said in the short term, there will likely be fewer but stronger Web3 game releases, cross-platform launches, and brand-driven titles to attract mainstream audiences.
In March, Sky Mavis co-founder Jeffrey Zirlin shared a similar opinion, telling Cointelegraph that crypto gaming investors are no longer blindly throwing funds into “Axie killers” that fail to deliver
“Axie killers” was once used to describe gaming projects that claimed to be the next big Web3 game.
Web3 gaming has become more mature
In April, DappRadar said investor interest in Web3 gaming cooled amid a shift toward real-world assets and AI.
However, the market has now entered a more mature phase, Gherghelas said, with a focus on quality gameplay, sustainable economies and infrastructure designed to scale
Related: Web3 games with one wallet still the vision for players — The Sandbox
“The projects thriving today are laying the foundation for the next wave of growth, positioning Web3 gaming as one of the most resilient and forward-looking sectors in the blockchain space,” she said
Blockchain gaming wallet users rise 2%
Blockchain gaming reached 4.9 million daily unique active wallets in July, up 2% from June, leading the decentralized app ecosystem
Gherghelas said blockchain gaming was the only area to record increased activity last month as industry leaders continue to “hold their ground,” with the top titles keeping players interested through major updates
Magazine: Classic Sega, Atari and Nintendo games get crypto makeovers: Web3 Gamer