Discussion on TG Ecological Traffic Gameplay

1. Introduction to the TG Ecosystem Foundation

TG: The fastest growing social platform globally

TG has become one of the fastest-growing social platforms in the world, with monthly active users exceeding 950 million. As the mainstream communication tool for the 240 million population in the CIS region, TG aims to reach 1.5 billion users in the next three years, with an expected growth of 50%. Compared to WhatsApp and Facebook Messenger, TG offers a higher level of openness, more complete features, and a tighter ecological closed loop, making it the platform that is closest to the WeChat ecosystem overseas.

Apart from developed countries, TG also has a large number of users in emerging market countries such as India, Indonesia, Nigeria, and Iran. It is worth noting that among TG's nearly 1 billion users, the proportion of cryptocurrency users is not high, and in many countries, it is just an ordinary instant messaging software.

TG Ecological Function Construction

Channels, stories, and other features have become important infrastructure and growth means for TG ecosystem developers. A well-known TON project initially increased user engagement and community atmosphere by releasing short videos, growing from several hundred thousand users in March to now having hundreds of thousands of views for each "Moments" post daily. The live streaming feature is similar to WeChat group live streaming, and some sports-related projects are trying to develop it. In addition, the public account channel of the TG founder has significant reference value for ecosystem entrepreneurs.

The TG mini-program ecosystem is developing rapidly, covering almost all types of WeChat mini-programs, and new categories have emerged that WeChat cannot achieve. Recently popular mini-programs include ride-hailing, e-commerce, ticket purchasing, and short dramas.

The TG advertising system has not yet developed an industrialized customer acquisition method. Currently, the official advertising system only supports graphic text insertion for public accounts and cannot achieve precise targeting. Therefore, some grassroots advertising systems have emerged, attempting to solve data-related issues through on-chain data, group performance, and other means.

II. Discussion on TG Traffic Growth

TG: The huge traffic gap of overseas mini-games

TG is a huge traffic sink for mini-games going overseas, and the penetration rate and number of users may see significant growth in the future. Although the mini-game market is currently highly competitive, the penetration rate of TG mini-games is expected to surpass Facebook's 12% and even approach WeChat's 45%. Considering the potential 50% user growth on the TG platform, the dual driving force of mini-game penetration rate and user growth could bring considerable development space.

In addition, the form of TG mini-games is still evolving, and there are more development possibilities in the future. The iteration speed of official TG products is relatively slow, and each iteration may release new dividends.

How does the TG project enter the market?

The TG project team needs to clarify the target user group and regional market. Positioning can be determined from the geographical location and the Web2/Web3 dimensions. The TG market spans across regions, with significant cultural differences in the population between different areas, requiring different resources and strategies.

When developing mini-games on TG, in addition to the business model of issuing assets, income monetization can also be achieved by selecting the appropriate market and user group. Existing projects have successfully realized a profitable model through pure Web2 in-app purchases ###IAP(. Currently, the more common approach is a hybrid monetization model that combines IAP with heavy asset issuance. The user acquisition path on TG relies on the social fission within the core circle of seed users, and the positioning needs to be clear.

![Crypto Growth Theory｜TON Foundation Kenny: Discussion on TG Ecosystem Traffic Play])https://img-cdn.gateio.im/webp-social/moments-ce604d797d5b20480a4fa5bc30c7f7f5.webp(

) CIS market opportunities

The market high ground of the TG ecosystem is in the CIS region, especially in the Russian-speaking market, which performs outstandingly in terms of user quantity, quality, usage duration, and loyalty. Several well-known TG projects originate from the Russian-speaking region, and some projects have successfully integrated into this market. In contrast, although India has the largest number of users, the user value and penetration rate are relatively low. Markets such as Iran also deserve attention.

Part of TG's traffic comes from outside the site, and it is worth exploring large traffic platforms, especially in the Russian-speaking region. For example, a certain project has already found agency partners on TikTok and YouTube.

![Crypto Growth Theory｜TON Foundation Kenny: Discussion on TG Ecosystem Traffic Play]###https://img-cdn.gateio.im/webp-social/moments-556b436f8522c4c7994a8921aae446a3.webp(

A Few Suggestions on Growth:

1. Compared to the traditional gaming industry, the development costs on TG are low, and although the expectations are uncertain, the return on investment is high.

2. There is currently a lack of mature and scalable growth paths, requiring multiple attempts.

3. Products do not have to pursue the best, but rather the most suitable and matching user needs.

4. View users as growth partners, rather than just traffic.

5. The new hybrid monetization model is gradually becoming clear, with the core being the construction of a value feedback loop.

6. The three-layer theory of social dissemination: product social functions, value chain design, cultural attributes.

![Crypto Growth Theory｜TON Foundation Kenny: Discussion on TG Eco Traffic Gameplay])https://img-cdn.gateio.im/webp-social/moments-2b5578ed5cd6b0b4f94deb6a6aec8133.webp(

![Crypto Growth Theory | TON Foundation Kenny: Discussion on TG Ecosystem Traffic Gameplay])https://img-cdn.gateio.im/webp-social/moments-a066fcb44ed012b2b8c2424e2514fd80.webp(