InfoFi Depth Analysis: Opportunities and Challenges in Emerging Tracks

Recently, the InfoFi concept has rapidly emerged in the crypto market. Some representative projects, such as Kaito's leaderboard feature and Cookie.fun's Snaps feature, have attracted a large number of early participants. This article will delve into the core ideas of InfoFi, providing a reference guide for investors.

1. InfoFi Deconstruction: A New Paradigm of Information Assetization

InfoFi(Information Finance)'s core idea is to transform hard-to-quantify non-price information into tradable and priceable financial assets. This information can include project attention, social account reputation, proposal approval probabilities, and more.

The rise of InfoFi has several key factors:

1. Advances in AI technology provide a foundation for massive data analysis.
2. The continuous demand for new narratives and investment opportunities in the crypto market
3. The increasingly obvious trend of "popularity preceding price"

For ordinary investors, the significance of InfoFi is:

• Reduce information asymmetry
• Assist in discovering investment opportunities
• Allow small funds to participate

2. Analysis of Representative Projects in the InfoFi Track

Kaito

Kaito is the proposer and pioneer of the InfoFi concept. Its Kaito Yaps product utilizes AI to quantify attention, supporting applications such as SocialFi. In the future, Kaito plans to become the interoperable financial layer of internet information.

Participation method: Register for Kaito Yaps and link your social accounts and wallet. Accumulate Yaps points by publishing high-quality content and interacting with high-reputation accounts. Users ranked higher will have the opportunity to receive project token allocations.

Galxe

The Starboard platform launched by Galxe combines its task system to help projects identify high-quality users through comprehensive data analysis. Users can earn rewards and reputation assets through contributions.

Participation method: Publish high-quality content related to the social platform to accumulate Aura points, while participating in tasks on the Galxe platform to accumulate loyalty points.

Cookie.fun

Cookie.fun is an instant data dashboard that has launched the InfoFi feature and introduced Cookie Snaps, dedicated to analyzing crypto projects and KOLs, rewarding high-quality content.

Participation method: Publish original content related to the specified project on social media platforms to earn "snaps" points. Posts must mention the official account, use relevant hashtags, and maintain interaction.

Ethos Network

Ethos is an on-chain reputation assessment tool that evaluates subjects through a set of mechanisms. Its Ethos Market allows users to trade "trust votes" to influence real-time reputation scores.

Participation method: Enhance reputation points by reviewing others, voting, or providing guarantees. Bet on reputation changes in Ethos Markets. Most interactions can accumulate XP points.

bam.fun

bam.fun is a decentralized monetization platform for creators, allowing users to participate in brand marketing and earn income based on real influence. The platform automatically tracks content performance and distributes rewards.

Participation method: Bind social accounts and wallets. Certified users can participate in brand tasks directly; ordinary users mainly earn commissions through invitations. Content can be published according to task requirements to automatically receive rewards.

Noise

Noise is a trading protocol about "attention share" that allows users to speculate on project popularity trends. It supports high leverage trading and is priced based on third-party data streams.

Participation method: After receiving an invitation, you can trade various projects' mindshare on the platform. No incentive program has been announced yet.

Wallchain

Wallchain aims to measure and reward the real impact of crypto content. User influence is assessed through the X Score, and Quacks rewards high-quality content and interactions.

Participation method: Bind social accounts, publish valuable crypto-related content and add specific tags. Earn Quacks points and increase your X Score through interactions.

MirraAI

MirraAI is committed to accurately filtering high-quality Web3 content and building an open and fair AI ecosystem through community participation. Participants who contribute content can earn NLP points or token rewards.

Participation method: Connect social accounts and follow the official account. Publish high-quality content or discover high-quality content from others and submit it. After AI approval, both parties can earn points.

GiveRep

GiveRep transforms user social interactions into on-chain reputation assets $REP. It features a Trophy Score metric, allowing users to obtain Reputation Points and rewards through specific methods.

Participation methods: Mention the official account in social interactions; publish high-quality original content; join loyalty programs and publish related content.

XHunt

XHunt is an AI-driven InfoFi platform that helps discover valuable KOLs and projects. It offers comprehensive rankings, specialized rankings, and other multidimensional analyses, supporting user ratings and tag creation.

Participation method: Review projects and KOLs to earn points and token rewards.

QuoteChain

QuoteChain rewards quality creators through "content mining." AI evaluates content quality, and high-quality content can earn native tokens $QT as rewards.

Participation method: Must meet specific thresholds. Reply under the official post, and popular replies can receive quotes and $QT rewards.

DexCheck REP

REP is a content creation incentive platform launched by DexCheck, helping project parties identify true community supporters. The participation threshold is low, and it is necessary to balance content types to achieve higher ratings.

Participation method: Publish and promote original content related to the project, clearly mentioning the token name. Rewards are distributed based on the ranking on the leaderboard.

3. Various Strategies for Retail Investors to Participate in InfoFi

1. Write-to-earn: Earn income through content creation, be wary of fake engagement.
2. Direct Trading: Participate in information asset trading on specific platforms.
3. Decision Support: Use InfoFi tool data to assist investment decisions
4. Project Investment: Research the InfoFi sector and select potential projects for investment.
5. Interactive Participation: Actively participate in new project testing and activities to strive for early airdrop opportunities.

4. Important Notes for Participating in InfoFi

• Avoid falling into information overload and the "echo chamber effect"
• Focus on genuine interaction and community quality, discern false popularity.
• Maintain independent thinking and do not blindly follow the information provided by tools.
• Carefully study the project whitepaper, documents, and token economic model

5. The Industry Impact and Future Development of InfoFi

InfoFi provides creators with new avenues for value realization, but it also raises concerns about the concentration of influence and content quality. In the future, InfoFi may generate stronger synergies with DeFi, SocialFi, AI, and other fields, such as:

• On-chain reputation as a credit reference for DeFi lending
• InfoFi indicators provide signal inputs for quantitative trading strategies.
• Social Token realizes a more fair market pricing through the InfoFi platform.
• AI Agents participate in the InfoFi market for information arbitrage.

For investors, understanding the essence of InfoFi, making good use of tools, and avoiding risks are essential to discovering their own Alpha opportunities in this emerging track.