Evolution of Information Flow in the Encryption World: From WeChat Groups to Kaito

The history of cryptocurrency is filled with the words "getting rich quickly" and "retail investors"; the development trajectory of this industry is remarkable. From the early days of Bitcoin mining to today’s ETFs, stablecoins, and DeFi, the crypto space has undergone tremendous changes. In this process, the way information is disseminated has also evolved.

The emergence of the 3 o'clock community in 2018 marked the beginning of professional content production in the encryption field. WeChat groups and AMAs (Ask Me Anything) became the main marketing methods, allowing founders to communicate directly with potential community members. This model received widespread recognition and even attracted the participation of well-known investors.

Then, the "Battle of Thousands of Media" era arrived. The combination of traditional media people and media brands was favored by the market, and many encryption media outlets such as ChainDD and Planet Daily quickly emerged. Among them, ChainNews stood out particularly, becoming a benchmark in the industry.

However, the regulatory policies on May 19, 2021 forced many encryption-related activities to move overseas, which also led to a sharp decline in the influence of Chinese media. At the same time, the overseas encryption market gradually became mainstream, and Chinese media had to adjust their strategies to adapt to the new environment.

At this turning point, KOLs (Key Opinion Leaders) began to emerge. KOLs in the fields of technology and investment research were the first to gain attention, but with market volatility and the weakening of technological narratives, individuals with KOL as a profession also welcomed opportunities.

In 2022, information flow products like Twitterscan emerged, attempting to integrate encryption information from Twitter. However, these products face challenges in their business models, making effective monetization difficult.

In 2023, Friend.Tech attempted to monetize KOL influence through tokens, but this model quickly revealed its limitations. It proved that content itself struggles to bear trading pressure directly, and the SocialFi model faced setbacks once again.

Ultimately, Kaito stands out in 2024-2025. It initially focused on AI search and later shifted to KOL ranking and points calculation. Kaito successfully separated the flow of information and the flow of funds, providing real KOLs with the opportunity to shine while avoiding the risks associated with direct involvement in token trading.

Kaito's success lies in its establishment as a standardized intermediary platform that connects KOLs, project parties, and exchanges. However, how to further bridge the gap between information flow and capital flow remains a challenge faced by Kaito and the entire industry.

The information dissemination in the encryption world has undergone a transformation from closed groups to open platforms, from media dominance to KOL-led changes. In the future, innovative models that can effectively integrate information value and transaction liquidity may become the next breakthrough point for the industry.