$LABUBU Soars 100% in a Day — Can IP Lore Fuel the Next Meme Coin Wave?

$LABUBU surged over 100% daily by leveraging existing POP MART character IP rather than creating new meme narratives from scratch.

IP-based memecoins tap into established fan communities, creating more sustainable engagement than traditional joke-based tokens like DOGE or PEPE.

Legal risks exist since $LABUBU lacks official licensing, potentially facing takedown threats as IP holders increase Web3 enforcement efforts.

$LABUBU token soars 100% in one day, combining POP MART’s collectible IP with meme coin hype. This IP-driven crypto trend could reshape how brands and fandoms engage with Web3 tokenization and trading.

On June 2, 2025, the crypto market witnessed another meme-fueled spectacle: $LABUBU, a token inspired by the iconic POP MART character, surged over 100% within a single day. But unlike other meme tokens built on jokes or satire, this one brings something new—existing pop culture IP. With collectible fandom at its back and Web3 momentum up front, $LABUBU might be the first of a new hybrid breed: the IP-driven meme coin.

THE RISE OF $LABUBU

From Toy Shelf to Token Chart

Labubu isn’t your average meme mascot. Originating from the “The Monsters” series by artist Kasing Lung and commercialized by POP MART, the character has long been a favorite in China’s collectible toy scene. For years, fans queued up outside stores, hunted blind boxes, and traded limited editions. That devotion has now spilled into crypto.

$LABUBU didn’t need to invent a story or gimmick—its narrative was already living in display cabinets and Instagram fan pages. This unique transition from shelf to blockchain gave the token a head start in narrative resonance, which most memecoins lack.

Why the Market Took Notice

Within hours of trading activity picking up, on-chain data showed that over $12 million flowed through $LABUBU pairs across Uniswap and PancakeSwap. Wallets previously inactive for months suddenly moved in unison, buying into the token. Simultaneously, X (formerly Twitter), Telegram groups, and Chinese platforms like Weibo and WeChat lit up with Labubu memes, fan edits, and even cosplay posts blending into crypto discourse.

What stood out wasn’t just the price action—it was how natural the hype felt. This wasn’t a pump-and-dump Telegram project. It was a cultural activation.

IP X MEME: THE START OF A NEW CATEGORY?

A Different Breed of Memecoin

Historically, memecoins like $DOGE or $PEPE relied on irony, absurdity, and meme fluency. But $LABUBU hints at a next-gen twist: meme tokens grounded in pre-existing emotional investment. In this sense, they’re not born from internet randomness, but from established universes—whether toys, anime, or comic brands.

This model could evolve into a new asset class: IP coins. Unlike traditional memecoins that fizzle once the joke wears off, IP coins have a built-in fan base, art direction, and often years of cultural capital to draw from.

Collectors Become Traders

The line between collectors and crypto traders is blurring. Toy collectors who’ve never used MetaMask are now learning how to swap ETH for $LABUBU. The reverse is also happening—crypto traders are diving into the lore, trying to understand what makes Labubu such an icon. This cross-pollination is powerful and rare.

In Telegram groups, members are not just sharing charts—they’re role-playing as Labubu fans, minting fan art NFTs, and debating which version of the character should get its own token next. It’s a fusion of subculture and speculation that feels more sustainable than pure financial hype.

RISKS BENEATH THE HYPE

The Legal Grey Zone

Despite the token’s rapid rise, it’s important to note that $LABUBU does not appear to be officially licensed by POP MART or Kasing Lung. That creates a potential legal overhang. If the IP holders decide to enforce their rights, the token could face takedown threats, DEX delistings, or worse.

This has precedent. Similar unofficial tokens based on anime or celebrities have faced litigation or community backlash. Web3 is maturing, and legal scrutiny around IP-based tokens is increasing. The more successful $LABUBU becomes, the more likely it is to attract unwanted attention.

Sustainability or Flash in the Pan?

The 100% daily jump is impressive, but memecoins are famously volatile. The question now is: Can $LABUBU maintain momentum? Will the community develop staking, DAO features, or gamified utilities? Or will it plateau once the initial hype fades?

Unlike $DOGE, which had Elon Musk tweets, or $SHIB, which built out its own ecosystem, $LABUBU needs to chart its unique path. Relying solely on fan nostalgia may work in the short term, but real staying power requires infrastructure.

A TEMPLATE FOR THE FUTURE

When Lore Becomes Liquidity

$LABUBU is more than a trend—it’s a case study. It shows that tokens tied to culture, art, and fandom lore can outperform when they tap into human emotion. Narrative creates resonance. Familiarity reduces friction. Together, they fuel velocity.

This could inspire other IP-based launches—licensed or grassroots. We might soon see tokens tied to popular manga characters, forgotten 90s toys, or even cult film franchises. The common denominator? A built-in community that wants to own a piece of what they love.

What Comes Next?

Crypto builders and marketers are paying close attention. Brands that previously hesitated to enter Web3 may start considering tokenization as a viable engagement tool. But the challenge will be doing it with authenticity, not just financialization.

If $LABUBU evolves responsibly—with transparent governance, community rewards, and potential IP collaboration—it could become the blueprint for fan-powered token economies. But if it gets caught in legal quicksand or meme fatigue, it could fade like many before it.

FINAL THOUGHTS

$LABUBU’s overnight rise isn’t just another memecoin moonshot—it’s a signal. The market is shifting toward tokens that come pre-loaded with emotion, art, and community. Traders may soon find that the next big token isn’t hidden in a meme—it’s been sitting on a toy shelf all along.

The future of memecoins might just lie in the past—specifically, in the stories we already love. And if that’s true, the next bull run won’t be led by speculation alone, but by culture.

〈$LABUBU Soars 100% in a Day — Can IP Lore Fuel the Next Meme Coin Wave?〉這篇文章最早發佈於《CoinRank》。