On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, aimed at simplifying the creation process of MEME Tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the platform

The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the MEME project's typical high reliance on community. Therefore, launch platforms focused on MEME have gained greater appeal than other types of Token issuance platforms.

MEME Launch Platform Development Chronicles

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Since mid-2024, Pump.fun has gained significant attention, despite the most competitive alternatives only capturing a small market share. The issuance of Pump.fun's MEME Token surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.

MEME Rise of New Competitors on the Platform

By late April 2025, the competitive landscape for on-chain MEME launch platforms began to shift. New entrants like LetsBonk, Believe, and Boop quickly gained attention. These platforms collectively chipped away at the previous dominance of Pump.fun.

Pump.fun's market share dropped to a historic low of 56% on May 12, 2025. Its Token graduation rate fell to just 0.82%, far below emerging competitors. Boopdotfun and LetsBONK.fun had significantly higher graduation rates of 4.41% and 1.45%, respectively.

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MEME Token drives May on-chain activity rebound

In the past 30 days, the total market capitalization of MEME Token has increased by 47%, with trading volume surging by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has increased by 17.3% compared to the beginning of this month, with the MEME sector considered to be the main contributor to this growth.

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Top Projects

Pump.fun

Pump.fun has established itself as the largest MEME launch platform, fully leveraging low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million tokens in just 13 months.

Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. With a simplified user interface, users only need to upload the name, symbol, and image to deploy a new Token.

mechanism

On Pump.fun, the token launch process is fully automated. The platform uses a supply-demand driven joint curve pricing model and excludes the pre-sale phase, effectively reducing early arbitrage risks.

Once the market cap of the token reaches $69,000, the token will be automatically listed and $12,000 of initial liquidity will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

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LaunchLab

LaunchLab employs a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations.

mechanism

1. Third-party integration: LaunchLabs has integrated with over 10 third-party platforms. A major example is LetsBONK.fun, which is a community-created MEME launch platform built on LaunchLab's infrastructure.

2. Highly customizable: LaunchLab offers two different modes:

   • JustSendIt Mode: Designed for standardized and rapid issuance.
   • LaunchLab mode: supports custom parameters, including total supply of the Token, the proportion of Tokens allocated to the joint curve, and Token lock settings.

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Believe

Believe is a SocialFi platform focused on celebrity token issuance. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a peak daily issuance close to 5,000, and a maximum market share of 13.6%.

mechanism

The launch of Believe's token adopts a socially-driven issuance model, allowing users to deploy tokens on the blockchain by simply posting specific content on social platforms through its "X Trigger" mechanism.

The platform uses a dynamic joint curve model, with initially high transaction fees aimed at preventing bots from sniping. As the trading volume increases, the fees gradually decrease and stabilize at 2%.

Once the market value of the Token exceeds $100,000, it will be automatically listed on the trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by well-known individuals.

mechanism

Boop.Fun integrates the core mechanisms of other platforms and offers two issuance methods: creating a Token directly through the platform or triggering on-chain deployment by posting specific content on social platforms.

The platform's native Token $BOOP is the foundation of its incentive system. Creators of active tokens receive daily $BOOP airdrops, while holders receive rewards proportionate to their token holdings, encouraging long-term participation.

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Platform Comparison

Although Pump.fun remains the leader in the MEME launch platform space, Believe has a relative competitive advantage among new entrants.

• Pump.fun: Introduces a profit-sharing mechanism for creators, providing stronger incentives for creators.

• LaunchLab: Low issuance fees and low graduation standards may lead to an influx of low-quality projects, lacking core innovation.

• Believe: Introduce dynamic joint curves to prevent early bot sniping behavior, set higher graduation thresholds, and enhance user protection.

• BOOP: Provides a highly integrated platform design, but its performance is closely related to the price of its native Token, posing potential risks.

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Conclusion

To achieve long-term viability, a MEME launch platform must be built on a strong core mechanism or technological innovation that can effectively address the current market challenges. Pump.fun remains the leading platform, while Believe shows strong growth momentum and has the potential to gain more market share in the long run.

Key Challenges Facing the MEME Token Launch Platform

1. User protection mechanism: The platform needs to implement a strong project screening mechanism and anti-bot measures to ensure trading fairness and project quality.

2. Multi-chain deployment capability: Expanding to a multi-chain architecture can achieve broader accessibility and cost optimization, but it also brings technical challenges. Solutions include integrating cross-chain protocols and adopting modular blockchain frameworks.

Looking to the future, platforms that can address these core challenges or introduce innovative mechanisms are expected to stand out in the ever-evolving on-chain landscape.

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