Gate has enabled the new domain Gate.com and updated its logo, fully upgraded to "next-generation super exchange"

A well-known cryptocurrency exchange announced the official launch of its new international domain name Gate.com, along with the release of a new logo. This move aims to unify brand recognition, enhance global influence, and build user trust, marking the platform's formal entry into a new stage of development. This not only continues the brand upgrade narrative coinciding with the platform's twelfth anniversary but also aligns closely with the vision of "next-generation super unicorn exchange" presented at its 12th anniversary global celebration in Dubai, signaling a key transition for the platform from leading to pioneering, and from technological innovation to deepening its globalization strategy.

Previously, the platform officially launched a new Chinese name "Gate", symbolizing the opening of a gateway to the future of cryptocurrency for global users. This unification and renewal of the domain name and logo not only showcase the cultural inclusivity of the brand but also heralds a new chapter for the platform in connecting global users and creating a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the cryptocurrency industry, the platform has focused on building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform has served over 23 million users worldwide, supporting spot, contract, leverage, and wealth management trading for more than 3,800 cryptocurrencies, ranking among the top globally in terms of comprehensive strength. At the same time, the platform was the first to adopt zero-knowledge technology to verify the security of reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, the total reserves of the platform exceed $10.865 billion, with a reserve ratio of 128.57%.

This brand renewal not only achieves a qualitative leap in visual aspects, but the newly adopted domain Gate.com also represents a key step in the platform's global communication strategy. The domain is concise and powerful, with high recognition and global applicability, helping to enhance users' awareness, professionalism, and trust in the platform. The new logo, with a more modern and minimalist design language, conveys the core concept of "trust-based, technology-driven, and continuously evolving," symbolizing the platform's comprehensive upgrades across the three dimensions of technology, ecology, and compliance.

In addition, the group's global platform and all locally licensed platforms will uniformly use Gate, achieving a unified presentation of the global brand and further consolidating its professional image and international influence as a world-class exchange.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies a grander strategic vision for the platform. On April 30, the platform held a 12th anniversary global celebration event in Dubai, where the founder and CEO first proposed the development vision of building a "next-generation super unicorn exchange." This strategy emphasizes the platform's systematic leap in three key dimensions:

• Technology-Driven: Leading the upgrade of global digital asset trading experiences through continuous product iterations and breakthroughs in underlying technology;
• Global Compliance: Build a compliant operation network based on licenses and regulatory authorizations from multiple regions around the world, establishing industry credibility.
• Ecosystem Integration: Focused on the core of the exchange, expanding diverse businesses such as Web3, infrastructure, and investment, to build a closed-loop ecosystem.

The platform aims to become the infrastructure platform for the development of the global digital economy by continuously advancing the "professional, secure, and open" product and ecosystem construction, providing trustworthy digital asset services for global users oriented towards the future.

Global Compliance Landscape: Extensive Layout, Blossoming in Multiple Points

The group places great importance on "compliance first" and continues to expand its global compliance footprint. In recent years, its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the group's subsidiary completed the acquisition of a licensed Japanese exchange, further consolidating its compliance position in the Asia-Pacific region. Recently, the subsidiary has obtained a VASP license under the regulation and supervision of VARA in Dubai, allowing it to provide cryptocurrency trading services to institutional investors, qualified investors, and retail users. This marks a key step in its expansion into the Middle East and global markets, and also reaffirms its long-term commitment to security, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, the platform is transitioning from a leading exchange to a trusted role in the global digital financial ecosystem. The renewal of the domain name and logo is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision for global users. In the future, the platform will continue to adhere to the development path of putting users first, technological innovation, and global compliance, working hand in hand with global users, developers, and partners to jointly open a secure, open, and sustainable crypto future.