Blubird Integrates With Sony’s Soneium To Accelerate Web3 Product Launches

In Brief

Blubird’s integration with Soneium provides a unified, compliance-focused launch platform that streamlines project development and deployment for the growing creator and entertainment ecosystem.

Software-as-a-service provider, Blubird announced its integration with the Ethereum Layer 2 network Soneium, introducing a unified, compliance-oriented launch infrastructure tailored to the quickly expanding entertainment and creator ecosystem. The partnership combines Soneium’s broad user base with Blubird’s operational framework, enabling project teams to move from ideation to product launch with fewer third-party dependencies, reduced overhead, and investor-level standards.

Since its launch six months ago, Soneium has demonstrated notable growth, reporting the deployment of over 1.4 million smart contracts, more than 8.1 million unique addresses, and the processing of over 206 million transactions. The platform currently secures over $150 million in total value.

The collaboration reflects broader trends within the industry, where the creator economy is undergoing formalization and blockchain networks that concentrate cultural content require scalable launch infrastructure. Observers have highlighted how blockchain technology and stablecoins are transforming mobile devices into financial tools for creators, allowing for cost-efficient, borderless payments. Concurrently, creator-focused platforms are evolving toward models that prioritize ownership and independence, decreasing reliance on algorithmic promotion and centralized intermediaries. In response to these developments, Blubird’s integration with Soneium offers a structured framework for translating audience engagement into tangible assets, distribution mechanisms, and decentralized governance models.

Blubird And Soneium Deliver Scalable, Compliance-Ready Launch Stack For Web3 Deployment

Soneium’s technological framework is designed to support large-scale consumer adoption. Developed using the OP Stack and aligned with the Superchain ecosystem, the network leverages mainnet-grade infrastructure to deliver Web3 experiences to mainstream media and fan communities while maintaining Ethereum’s core security standards. Since its mainnet launch in January, Soneium has seen hundreds of new projects activated within the first few weeks, reflecting sustained developer interest now matched with a streamlined, compliance-focused platform through Blubird.

Blubird offers a consolidated solution to the operational fragmentation that commonly impedes project launches. Founders are often required to manage tokenomics design, cap table structuring, vesting schedules, smart contract deployment, investor onboarding with KYC requirements, and token distribution through disparate tools. Blubird integrates these functions into five coordinated modules: Tokenomics, Web3 Cap Table, Deployment Engine, Investor Portal, and Universal Claims. This configuration enables teams to structure, fund, and distribute projects within a single operational environment. The Deployment Engine allows for no-code, one-click contract deployment on EVM-compatible chains; the Investor Portal includes mobile-optimized onboarding and built-in compliance checks; and the Universal Claims module consolidates distribution processes across multiple chains and projects.

Based on Blubird’s internal performance metrics, project teams using the platform have reduced launch timelines by approximately 85 percent, equating to a savings of 130 to 212 work hours, or three to five weeks. This efficiency also translates to a reduction in launch-related expenses by 57 to 81 percent, producing a return on investment ranging from 2.35 to 5.3 times. By replacing up to six standalone service providers, the system lowers coordination overhead and compliance risk while strengthening a project’s credibility with potential backers.

“Founders don’t fail because of ideas, they stall because of fragmentation,” said Corey Billington, Co‑Founder and CEO of Blubird, in a written statement. “Teams bounce between spreadsheets, law firms, and point tools while their community waits. Soneium has captured the cultural energy of entertainment and creators; Blubird converts that energy into working products with governance, compliance, and distribution built in. Together, we make ‘go live’ the default outcome for Web3,” he added.

Blubird–Soneium Integration Streamlines On-Chain Operations For Creators, Enterprises, And Investors

Blubird’s integration with the Soneium network introduces a streamlined framework for media and entertainment entities aiming to establish consistent, on-chain engagement workflows that meet institutional standards. The cap table and vesting functions within Blubird’s platform connect directly with token contracts and governance mechanisms, while investor portals facilitate verified onboarding processes and allocation transparency. Universal claims infrastructure helps ensure consistent end-user experiences across various campaigns. When paired with Soneium’s accessible consumer-facing infrastructure and developer programs, this configuration enables organizations to transition more efficiently from pilot phases to full-scale deployment, reducing operational friction and improving auditability.

The collaboration also holds broader relevance for stakeholders such as investors and regulatory observers. As decentralized technologies open up new channels for monetization and asset ownership, there is growing venture capital interest in creator-driven platforms and the systems enabling their scalability. Soneium’s strategic focus on the creator economy, along with an expanding array of projects in entertainment, gaming, and audience interaction, signals a market shift from short-term experimentation to sustained product development. Through its integrated launch infrastructure, Blubird supports this progression by offering operational continuity from fundraising to post-launch distribution and compliance reporting.

The offering is available immediately to developers building within the Soneium ecosystem. Both companies plan to jointly identify and support high-potential initiatives aligned with Soneium’s focus on entertainment use cases, providing a consolidated development environment and advisory support that minimizes launch delays while enhancing regulatory alignment. Interested teams can apply through Blubird’s dedicated Soneium partner portal, with onboarding conducted on an ongoing basis.