The Evolution of the Web3 Project Founder Role: From Technical Expert to Community Leader

In the Web3 world, a community is not just a collection of users, but a manifestation of culture, beliefs, and power. For a community, the core that effectively brings members together is not only the project's vision but, more importantly, the personal charm of the founder.

Early Web3 founders, such as Gavin Wood of Polkadot, not only possess deep technical expertise but, more importantly, have outstanding market insight and communication skills. He successfully transformed complex technical concepts into user-friendly experiences and quickly attracted the attention of a large number of users and investors through effective marketing.

As the focus of competition in the Web3 space shifts from technological narratives to large-scale commercial implementation, a new generation of founders needs to accurately grasp market trends and user demands beyond technical capabilities, and communicate effectively with all parties. In the new wave of consumer DApps, the speed and breadth of information dissemination determine the project's influence, which requires founders to clearly convey the project's value and vision, attract investor attention, gain user trust, and establish relationships with partners.

Founders of Web3 projects need to find a balance between technology, marketing, and community governance, creating an almost religious community atmosphere. This atmosphere is not blind worship, but rather based on a shared expectation and belief in the future of the project, uniting members closely to contribute to the project's development.

Founder: The Key Minority in Building the Community

In the Web3 space, consumer narratives are becoming an important force driving industry change. Compared to traditional technology narratives, consumer narratives place greater emphasis on user needs and experiences, requiring users to be positioned at the core driving force of projects. This necessitates a link to reach as many potential community users as possible and bring them together.

Berachain: From NFT Community to Blockchain Network

Smokey, the co-founder of Berachain, is an expert at building community atmosphere. In 2021, he jokingly expressed his desire to create 100 NFTs of bears smoking marijuana, allowing these original NFTs to continuously Rebase and spawn a new generation of NFTs. This idea gained significant attention and support, successfully distributing within the DeFi community.

This unique approach has attracted a group of tech-savvy and communicative individuals, who have added various new ways to engage with NFTs, maintaining community involvement. During the community co-construction process, Smokey identified a market gap and chose to gradually evolve from the NFT community to building a blockchain.

Monad: A Flagbearer for Religious Community Building

Keone Hon, the founder of Monad, as a technical founder, advocates for true decentralization. He emphasizes Monad's low hardware requirements, allowing anyone to run a full node and achieve true decentralization.

This persistence enables Monad to introduce a completely free Meme culture, closely integrating it with community development, and creating a new paradigm for community building for Web3 projects. By holding Meme creation contests and themed activities, it has stimulated the creativity and participation of community members.

These works are not only widely disseminated within the community but also attract external attention, expanding Monad's influence. Monad has gradually formed a unique community atmosphere, giving users a sense of participation and identity, allowing each member to feel their own value and importance.

Morph: A Pioneer in Consumer Application Field

Cecilia Hsueh, the founder and CEO of Morph, has an active presence on Twitter, giving the impression of maintaining close communication with developers and users. She frequently shares the latest updates about Morph and consumer application sectors, industry insights, and personal opinions.

As one of the few female CEOs, and especially the only female CEO in the L2 space, Cecilia naturally receives more attention and scrutiny. As a serial entrepreneur, she was involved in the early establishment of an exchange ranked among the top five in the world by trading volume, and her second startup, Morph, directly tapped into top industry resources and a large user base, which is an inherent advantage that many L2 projects do not possess.

For projects like Morph, which are centered around consumer applications, whether it is to meet users' demands for the application of Web3 in daily life or to assist developers in more conveniently creating consumer applications based on Web3, it is essential for the founders to approach from the market and user perspective, establish trust through public interaction, and formulate strategies that better align with actual needs.

Conclusion

High-performance L1, L1 based on Cosmos SDK, consumer-level public chain. If we only look at these labels, Monad, Berachain, and Morph seem to be just ordinary members among many crypto projects. However, people often focus too much on the technical narrative and neglect the power of a strong ecosystem and community. In this process, the founders play an irreplaceable role as the soul figures of the projects.

Making technology "useful", allowing users to first know that it is "useful", and then encouraging them to actively try it and genuinely recognize it as "useful" is the key to breaking through the Web3 narrative. Founders are the core elements driving the implementation of this culture. Let us look forward to the Web3 revolution guided by a new generation of founders.