New Approaches to Web3 Community Operations: Improving User Conversion Rates

In the early stages of building a Web3 community, community managers often invest a lot of effort in exploring various channels to attract more users to join the community. However, even if the number of community members increases significantly, the number of active users actually using the products does not increase correspondingly. This phenomenon is like drawing water with a bamboo basket; although the water flow is large, most of it leaks out through the gaps.

To solve this problem, we need to analyze its root causes in depth:

Reasons Why Community Users Find It Difficult to Convert

1. Disconnection between social accounts and Web3 addresses

Currently, most community members lack a correspondence between their social accounts and their Web3 addresses. Community managers are unable to match active social accounts with active on-chain addresses, resulting in improper resource allocation.

2. Lack of long-term incentive mechanisms

Community operation is a long-term investment. From the initial scale expansion to the later quality improvement, continuous resource investment is required. However, due to team resource and budget constraints, most community activities tend to be short-term and struggle to continuously motivate users.

3. Lack of systematization and automation

Many Web3 teams are in the startup phase and face issues of insufficient resources and manpower. Community operations mainly rely on human input, resulting in a backlog of repetitive tasks, making it difficult to invest more energy into user conversion.

Market Solutions

1. Built-in Community

Some large projects have realized the issue of user attrition and have started to build integrated communities on their official websites. This approach can directly act on users' Web3 addresses to improve conversion rates. However, for most teams in the early stages of entrepreneurship, building an integrated community requires a significant investment of resources, which is not realistic.

Fortunately, mature solutions have emerged in the market, such as the TaskOn platform, which offers various task templates and custom domain management to help projects quickly build their built-in communities.

2. Long-term Incentive Mechanism

TGE + Points System

For projects that have not issued tokens, long-term incentives can be provided by combining Token Generation Events (TGE) and a points system. TGE can maintain users' expectations for the project, while the points system can provide timely feedback on users' valid actions, reducing churn during the waiting period.

For example, Blast adopts a method that combines TGE and points, linking behaviors such as staking assets and invitations with points, and establishing a leaderboard to stimulate user participation.

For projects that have already issued tokens, consider designing a dual-token model. Use the existing token as an equity token and the points as a utility token, linking the two through an exchange mechanism to provide additional incentives for loyal community members.

Summary

In the current market environment, user attention is a scarce resource. The focus of community operations should be on users' Web3 addresses, rather than just their social media accounts. By utilizing appropriate tools and platforms, teams can more effectively improve the conversion rate of community users and achieve optimal resource allocation.