Project Points System: An Effective Tool for User Engagement and Long-term Retention

Recently, more and more projects have begun to introduce points systems aimed at encouraging users to actively participate and improve retention rates. This is viewed not only as a potential pre-airdrop traffic strategy but also provides users with the opportunity to receive corresponding incentives based on their contributions. However, when designing and implementing a points system, it is necessary to balance incentives with economic sustainability. A reasonable points model and strategy are crucial to ensuring the short- and medium-term sustainable development of the system.

Here is an overview of 20 projects that have launched point or reward programs:

Blast

Blast is a Layer 2 network supported by well-known investment institutions. The yields provided by the project come from ETH staking and on-chain U.S. Treasury bonds. As of now, Blast's total value locked (TVL) has reached $1.167 billion, attracting nearly 90,000 users to participate.

Users can earn points through the following methods:

• Deposit ETH, USDC, Tether, stETH, WETH, DAI
• Invite new users

Blur

The Blur synchronization has launched the third season airdrop event, which will end in May. The reward distribution is as follows:

• 50% distributed to BLUR holders
• 50% distributed to Blur community members

Holders Points Program:

• Deposit BLUR to earn points, which can be withdrawn at any time.
• Earn 1 point for holding 1 BLUR every hour
• The multiplier starts at 1x and increases by 0.5x each month after the first deposit.

Blur Points Program:

• Earn points through bidding, listing, and lending.
• Bidding and listing points apply to all collectibles, with the same issuance rate.
• High-risk bids can earn more points.
• Lending points are only applicable to collectibles supported by the Blend protocol, and the issuance rate is half of the bidding and listing points.

Manta Network

Manta Network is a modular L2 protocol. Users can earn points in the following ways:

• Cross-chain operation
• Invite new users

EigenLayer

EigenLayer is an Ethereum restaking protocol that introduces restaking points to measure user contributions. Users can earn points by restaking Ethereum's liquid staking tokens.

ether.fi

ether.fi is a liquidity staking platform that allows users to mint eETH to earn ETH staking rewards, ether.fi points, and EigenLayer points.

Loyalty points earned by the user = Staked ETH * 1000 * Number of staking days

friend.tech

The Web3 social platform friend.tech plans to release version 2 in the spring of 2024. Users can earn points by inviting new users and interacting with the platform.

Scallop

The lending protocol Scallop on Sui launched an airdrop points system at the beginning of January. The first phase supports early users, including Zealy participants, verified SuiScallopers, lenders, and borrowers on the platform. Users who borrow over $100 are eligible for the airdrop. Users can earn points based on their activity and use the points to generate different levels of Mysterious Boxes.

Grass

Grass is a decentralized incentive-based network crawling network, which currently offers a referral program and a points activity. Users can earn points through the following methods:

• Download and use
• Recommend new users (earn 20% of the referred user's points)
• Secondary recommendation (earn 10% of the points from secondary recommended users)

Rainbow

The Web3 wallet Rainbow has launched a points program, and users on the Ethereum network will earn points. Users can earn more points through the following methods:

• Switch from MetaMask to Rainbow
• Exchange and cross-chain operations in Rainbow
• Invite new users

Magic Eden

The largest NFT marketplace on the Solana network, Magic Eden, has a dedicated rewards center page. Users can earn rewards in the following ways:

• Log in once every 24 hours to receive diamond rewards
• Set your Profile username to receive a reward of 50 diamonds.
• Launch NFT
• Bid on NFT

Sleepless AI

The Web3+AI companion game platform Sleepless AI will use 1% of the total token supply for the initial airdrop. Users can earn points through the following methods:

• Daily Check-in
• Participate in voting and auction activities

Zeta Markets

Zeta Markets, a DeFi derivatives protocol based on Solana, has launched Z-Score, allowing users to earn points based on trading activity. The 24-hour profit and loss rankings will also affect the reward multiplier.

marginfi

The lending protocol marginfi on the Solana ecosystem has launched the mrgn points program. Users can earn points through the following methods:

• Deposit
• Lending
• Recommend new users

Tensor

The NFT trading platform Tensor on the Solana ecosystem is currently in its third season of the points activity. Users can earn points through the following methods:

• List NFT
• Recommend new users

mint.fun

The NFT minting aggregator mint.fun allows !fundrop Pass holders to mint the !fundrop Finale ID on Base, with ID attributes generated based on points, streaks, level achievements, and more.

Philand

The visualized on-chain identity platform Philand allows users to build land through on-chain activities. Users can earn points in the following ways:

• Claim EXP
• Construction Land

Orbiter Finance

Layer2 cross-Rollup bridge Orbiter Finance introduces O-Points to track user contributions. Users can earn points in the following ways:

• Conduct cross-chain transactions
• Participate in relevant activity tasks

Shell Protocol

The DeFi hub Shell Protocol on Arbitrum is about to launch its Token Generation Event (TGE). Users can earn points through the following ways:

• Encapsulated Toucan NFT
• Provide liquidity
• Wrapped Token

Reiki

The AI-native application creation assetization platform Reiki allows users to receive golden leaf rewards by signing in daily and completing tasks.

Dmail

The privacy email system Dmail allows users to earn points by sending emails, inviting new users, and subscribing.

Over Protocol

The Layer1 blockchain lightweight node protocol Over Protocol allows users to earn points in the following ways:

• Complete the random daily reward activity after downloading the wallet.
• Complete various tasks to accumulate reward points