Discussion on TG Ecosystem Traffic Rise Strategies

1. Basic Information of TG Platform

As the third largest social platform overseas, TG has surpassed 950 million monthly active users. It plays a role similar to "WeChat" among the 240 million population in the CIS region. Compared to WhatsApp and Facebook Messenger, TG has a higher degree of openness, more complete features, and a tighter ecosystem.

TG users are mainly distributed in emerging markets such as the CIS region, India, Indonesia, Nigeria, and Iran. It is worth noting that TG is seen as a regular communication software in many countries, rather than being limited to the cryptocurrency user group.

2. Overview of TG Ecosystem Functions

The TG ecosystem offers developers a variety of functions:

1. Channel( is similar to public account )
2. Story( is similar to Moments)
3. Live Function
4. Wallet function ( Ton Space )
5. Mini Program Ecosystem

The TG app ecosystem is developing rapidly, having basically covered the types of WeChat mini programs, and some innovative applications have emerged.

3. TG Traffic Rise Strategy

1. The mini game market has huge potential.

TG provides a huge traffic opportunity for overseas mini-games. It is expected that the penetration rate of TG mini-games may exceed Facebook's 12% in the future. With the growth of platform users and the evolution of mini-game formats, there is still significant development space in this field.

2. Accurately target the market

The project party needs to clarify its own positioning:

• Geographic Location: Choose the appropriate regional market
• User Group: Web2 or Web3 users

Different regions and user groups require different strategies. Currently, the common monetization models are IAP( in-app purchases) and a hybrid model of heavy asset issuance.

3. Focus on the CIS market

The CIS region is an important market for the TG ecosystem, not only because of the large number of users but also due to the high quality of users and their usage duration. Many successful TG projects come from the Russian-speaking area.

4. Expand off-site traffic

It is also very important to expand off-site traffic channels using platforms like TikTok and YouTube.

4. Key Points of the Rise Strategy

1. The development cost of the TG platform is low, and the ROI is high, but it lacks a mature and scalable customer acquisition method.

2. It is necessary to continuously try and innovate growth paths.

3. Product design should focus on matching user habits.

4. Treat users as rise partners, rather than merely traffic.

5. The new hybrid monetization model is becoming increasingly clear, with the core focus on providing value to users.

6. Social Media Marketing Strategy:

   • Add social features to the product
   • Design value chain, incentivize users to spread
   • Focus on cultural attributes and localize for different markets

In the future, the TON Foundation plans to hold global traffic growth sharing sessions for developers, inviting outstanding project teams to share practical experiences.