On December 24th, Jin10 News reported that the fast food brand KFC has initiated a price adjustment, marking the first product price adjustment in nearly two years for the brand. Regarding the reason for the price adjustment, the relevant person in charge of KFC stated, 'Taking into account the changes in operating costs, the company will regularly evaluate and cautiously adjust the price structure in order to better adapt to changes in market costs and ensure the sustainable and stable development of the company. In the future, while continuing to provide high-quality catering services, KFC will closely follow the changes in consumer demand, and strive to bring consumers more abundant choices and better quality services.'