The Rise of MEME Coin: A New Wave in the Crypto Assets Market

MEME coin plays a central role in Web3 culture, quickly resonating within the digital currency community through its unique dissemination methods and widespread popularity. These often humorous and ironic digital images or concepts not only deepen the connections between community members but also become important means of expressing opinions, emotions, and market trends.

MEME coin can cross language and cultural barriers, achieving widespread dissemination at a very low cost, and thus plays an indispensable role in promoting the awareness and participation of Web3 projects.

Recently, the performance of MEME coin in the market has attracted widespread attention. According to data from the data platform, the market capitalization and trading volume of MEME coin have shown significant growth, reflecting the popularity of this type of coin and the high interest of investors.

For example, the BOOK OF MEME($BOME) achieved over 1000% growth in the short term. The main reason behind this phenomenon is that the supply of MEME coins is large and the unit price is low, making them an ideal choice for attracting funds in a bull market, as investors seek the possibility of high returns through small investments.

In addition, MEME coins often revolve around light-hearted and humorous themes, making them easy to spread quickly on social media, thereby attracting more attention and participation.

1. The Propagation Mechanism of MEME

1. Social Media and Community Interaction

Social media platforms are key channels for the dissemination of MEME coins. Through Twitter, Reddit, Telegram, and others, project teams interact directly with users, sharing updates, hosting events, and responding to community feedback. This interaction not only enhances the visibility of the project but also strengthens community cohesion, making information dissemination faster and more effective.

Bitcoin ( $BTC ), as the earliest Crypto Assets, has its community interaction primarily conducted through social media platforms like Twitter and Reddit. Members of the BTC community frequently share market trends, technical updates, and investment strategies, creating a robust information-sharing network.

For example, the r/Bitcoin section on Reddit has over 1 million subscribers, and these users enhance BTC's brand awareness and market influence through discussions and sharing, forming a strong community consensus.

2. Viral Marketing

The viral marketing of MEME coin relies on highly shareable content, such as catchy slogans, amusing images, or unique concepts. This content is easily accepted by users and spreads rapidly in social networks, achieving low-cost yet effective market promotion, allowing MEME coin to gain widespread attention in a short period.

A certain Shiba Inu coin utilizes the visual elements of Shiba Inu, which has a broad audience base in both the Web2 and Web3 worlds, and spreads rapidly through creative content on social media platforms.

For example, members of the Shiba Inu coin community have created various Shiba Inu-related MEME images and videos, which have been widely shared on platforms like Twitter and Reddit for their humor and visual appeal. In addition, the coin has further enhanced its viral marketing effect by hosting online competitions and interactive activities, such as the creation and auction of NFT artworks.

These activities not only increased the community engagement of the coin but also attracted the attention of more potential investors, making the coin a popular MEME coin in the market in a short period of time.

3. Utilizing Celebrity Effect

Leveraging celebrity influence to promote MEME coin involves collaborating with influential public figures to share MEME coin information through their social media platforms, attracting the attention of their fans.

Create engaging content, such as challenges and live broadcasts, to increase user participation. Launch limited edition MEME coins or merchandise in collaboration with celebrities, and enhance brand image through charitable activities. At the same time, monitor the effectiveness of promotional activities to ensure that the celebrity effect translates into actual market influence.

The popularity of a certain dog coin is attributed to the celebrity effect of a well-known entrepreneur. This entrepreneur has mentioned the coin multiple times on Twitter, praising it as "the people's Crypto Assets," which has sparked widespread resonance among fans and the media. These tweets not only enhanced the brand awareness of the coin but also inspired the community's creative enthusiasm, resulting in a large amount of related user-generated content.

Every time the entrepreneur mentions anything related to dogs on Twitter, it causes the price of the coin to soar rapidly, becoming an iconic symbol of Crypto Assets culture.

4. KOL and Community Influence

Opinion leaders ( KOL ) play a crucial role in the promotion of MEME coin. Their recommendations and endorsements can significantly enhance the project's credibility and appeal. Moreover, the influence of the community should not be overlooked, as active community members can accelerate the spread of project information through word-of-mouth.

A certain Shiba Inu coin community has effectively enhanced the project's visibility through collaboration with multiple KOLs in the Crypto Assets field. For example, when a well-known KOL, such as the CEO of a certain trading platform, mentions this coin on social media, their large number of followers will become interested in the project.

In addition, the active interactions of the coin community members on platforms like Twitter and Reddit, through sharing trading experiences, creating MEME content, and participating in discussions, further enhanced the project's appeal and credibility. This synergy between KOLs and the community has made the coin a hot topic in the Crypto Assets market in a short period and attracted the attention of a large number of investors.

5. Wealth Effect

The price volatility of MEME coins is often accompanied by a strong wealth effect. When prices rise, new investors are attracted to the market, hoping to gain profits through participation. This effect not only drives further price increases but also expands the cultural dissemination of MEME coins.

A certain dragon coin was launched by the founder of a certain public chain during the Halloween period in 2023. This direct support from the founder of the public chain adds trust and authority to the project, further promoting its wealth effect.

The coin has shown significant market growth in a short period of time, reaching a market value of 70 million USD in less than two weeks since its launch, with over 8600 holding addresses and an on-chain pool of up to 1.2 million USD. This rapid market growth is seen as a wealth effect, attracting more investors and traders.

6. Incentive Mechanism

The incentive mechanism is one of the important strategies for promoting MEME coin. Through methods such as airdrops, transaction burn tax, and lucky draws, the project team encourages users to hold and trade tokens, thereby increasing market activity and user stickiness, while also bringing more attention and discussion to the project.

A certain AI Dog Coin adopts a decreasing airdrop mechanism, where early participants can receive more tokens. This mechanism incentivizes users to participate early, thereby increasing market competition and the initial demand for tokens.

At the same time, a transaction burning tax mechanism was designed, where each on-chain transaction incurs a 15% burning tax. A portion of this is used for ecological development, another portion is burned, and the remaining part is rewarded to liquidity providers and holders for staking dividends. This mechanism increases the scarcity of the tokens, thereby enhancing their value.

7. Unique concepts and designs

The design of MEME coins is often closely related to their concepts, with unique visual elements and cultural meanings that make them stand out among many Crypto Assets. This design not only enhances the project's recognition but also makes it easier for MEME coins to be shared and discussed on social media.

The concept of a certain MEME book is "Book of MEME". This project was initiated by a certain MEME artist, aiming to create a gallery focused on the permanent storage and creation functions of MEME. The coin attracted a lot of attention in a short period of time and spread rapidly on social media, with its market value significantly increasing in a short time.

The concept of "Book of MEME" is to combine MEME culture with blockchain technology, using a decentralized platform to preserve and share MEME content. This project raised funds through a presale event and attracted a large number of investors and community members in a short period of time.

The rapid rise of this coin demonstrates how MEME can quickly gain attention and value in the Crypto Assets market through its unique concept and design, as well as active community participation.

8. Innovative and Easily Spread Topics

MEME coin projects usually combine innovative or easily disseminated topics to enhance their visibility. Whether it's MEMEs related to popular culture or references to social phenomena, these topics can spread rapidly within communities, generating widespread resonance and thus increasing the project's market recognition.

A certain spirit coin is a MEME coin based on a certain public chain, which has quickly gained popularity due to its unique narrative and community participation. The founder of the coin accidentally destroyed key tokens due to operational errors, and subsequently launched a rescue operation to raise funds to compensate pre-sale participants.

This action has received positive responses from the community and multiple exchanges, including support from well-known figures and influencers. The price of the coin has experienced significant fluctuations but was able to achieve a remarkable rebound in a short period, reaching new highs. Its narrative and market performance have propelled the coin to become the focal point in the market.

2. How MEME Captures Emotion ( Causes fomo )

In the Crypto Assets market, the popularity of MEME coins is often closely related to their ability to capture and stimulate investor sentiment. FOMO(, or Fear of Missing Out, is a particularly intense emotional response that plays a key role in the spread and value formation of MEME coins. The following is a detailed explanation of how MEME coins capture sentiment, especially in triggering FOMO.

) 1. Viral Spread on Social Media - Rapid dissemination leads to panic buying.

MEME coin has rapidly gained attention through viral spread on social media platforms. A tweet about a certain MEME coin or a discussion post on Reddit, if the content is engaging or entertaining, can be widely shared in a short period.

This method of dissemination not only increases the visibility of MEME coins but also creates a sense of urgency within the community, making people worry about missing the opportunity to participate in a potentially popular project.

The viral spread of a certain dog coin began with a tweet on Twitter, issued by a well-known entrepreneur, calling it "the people's Crypto Assets." He mentioned the dog coin multiple times afterward, becoming its true spokesperson.

According to statistics, every time this entrepreneur mentions dog-related content on Twitter, the price of the coin significantly rises in the short term. Many investors, driven by FOMO, fear missing out on the rise and rush to buy when the entrepreneur mentions Dogecoin.

2. The promotion of the community and KOLs - Missing out on credible potential gains leads to panic.

The community of MEME coins and key opinion leaders ### KOL ( play an important role in capturing sentiment. The endorsement or recommendation from KOL can quickly enhance the credibility of a MEME coin, making community members feel the need to participate in order not to miss out on potential gains.

In addition, active discussions and the sharing of success stories within the community will also enhance the feeling of FOMO.

) 3. Price and Market Performance - The FOMO brought by the bull market wealth myth

The price fluctuations and performance of the market are direct factors that trigger FOMO. When the price of a MEME coin rises rapidly, investors worry about missing the opportunity to profit. The hype and news reports in the market further amplify this sentiment, leading more people to join the buying spree out of FOMO.

The price of Bitcoin has reached a historic high of 70,000 USD. This has given many users a signal that the bull market is here, which has triggered FOMO emotions, causing many investors to rush to buy various spot assets to avoid missing out on further price increases in the bull market.

4. Marketing and Narrative Strategies - Hidden Wealth Opportunities Under Unprecedented Narratives

Successful MEME coin projects often employ carefully crafted marketing and storytelling strategies. By telling compelling stories, MEME coins can establish an emotional connection with investors, making them feel like they are part of a larger narrative. This emotional investment further amplifies the FOMO sentiment, as investors do not want to miss the opportunity to be part of the story.

5. Collective Psychology and Network Effects - Collective Effect Band